Growth & Demand Engine
Expertise:
SEO
Social Media
Influencer Marketing
Content Marketing
LinkedIn Campaigns
Google Ad Words (Search, Display, Shopping)
Facebook Ads
App Store Search Ads (Apple)
Getting qualified leads to the website and then converting leads to sales requires market research, an actionable and agile strategy and continuous optimization. I have experience with B2B, DTC and B2B2C sales models including marketing to consumer markets, payers and healthcare professional.
To maximize ROI using digital marketing, a good starting point requires:
A deep understanding of the target market and the problem that the product or service is solving.
A lead capture strategy that a) includes compelling messaging and b) compelling offers.
A lead conversion strategy that is continually updated with competitive messaging.
Continual efforts utilizing analytics to optimize campaigns.
Keeping the current customers happy (and engaging with them to help get new customers).
When I first launched the Priya Fertility Monitor, the first month the order page had a bounce rate of 85%. Our messaging was spot on (we knew from testing and focus groups) so what was the problem? After refining the paid campaigns for higher purchase intent and creating a funnel to meet leads where they were on their buying journey, the bounce rate was brought down to 67% and sales increased by 37% in just 4 weeks.
Digital Marketing Case Studies
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SEO
SEO is an always-on growth engine that ensures products are discoverable and demand is captured at the moment of intent.
I lead strategy and execution across cross- functional teams, agencies and content to ensure products are found, understood, and recommended throughout the buyer journey.
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Organic Marketing
Organic marketing is a compounding growth channel that builds durable and sustained demand over time.
I design organic strategies that scale across any budget environment, from zero to multi-million dollar programs, anchored in message, audience, and timing.
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Paid Digital
For immediate, scalable reach to high-intent audiences, I’ve led multi-million-dollar paid media programs that accelerate demand, drive pipeline growth, and support the full e-commerce and B2B buying journey. I’ve built and optimized campaigns across Google Ads, Google Merchant Center, Apple Ads, Meta, and LinkedIn, working both hands-on and in partnership with agencies to drive performance, testing, and conversion optimization.
Digital Marketing Case Studies
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SEO
Case Study (Kindara): With a tight budget, bringing MQLs to the website was crucial. I led SEO efforts that brought in 200,000 MQL to the website per month. These efforts started with a deep understanding of our target market and to reach them through quality blogs, videos, KOL outreach and PR. Efforts surpassed benchmark conversion rates that ranged from 20% to 96% for lead conversion (depending on channel source and landing page).
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ABM & Organic Social
Case Study (GE Vernova): a solution that wasn’t gaining early funnel traction to meet business goals, I set up a cross-functional ABM campaign with subject matter experts, product, BDRs and sales. I interviewed customers to understand pain points and market shifts impacting why they would need this solution. Result: 3x increase MQL to SQL within a couple of months. (Prima-Temp): Created social strategy for 7 social media channels and managed a team to generate trust, brand awareness, communicate with customers and generate sales. Instagram Professional Insights reports that we had a 299% increase in organic reach and survey results report that 14% of customers found us organically on Facebook.
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Paid Digital
Case Study (Priya): Google Search ads were getting a high click rate but high bounce rates revealed we had some work to do. I drove efforts to switch to high intent keywords and shopping ads. I added more budget to retargeting video views on Facebook. I also had the team create additional landing pages to A/B test our CTAs. We had an overall growth of 52% in contacts and 37% increase in sales.