Product defines the “what”. Product marketing drives the “why.”

Great products don’t sell themselves, how you communicate value determines growth. I led the creation of high-impact demos and video experiences that turn product value into measurable demand.

Product marketing done right ensures value is understood, de-risks the buying decision, and accelerates pipeline and conversion.

I bring experience scaling products from concept to growth, as well as leading marketing for mature, multi-million-dollar solutions navigating rapid competition and strategic partnerships.

15+ years writing instructions for consumers, internal use, sales and clinical. 4+ years experience in physical package design.

10+ years experience hiring agencies for website, UX/UI and branding designs for applications, products and websites.

To grow market share, the company I worked for acquired a connected medical device and app with nearly 2 Million downloads. I led the strategy and plan to merge Priya and Kindara into a new website and unified the brands with new branding. To grow the brand I led strategies through content, partnership and influencer marketing.

Sample experience for packing, includes Priya, a connected medical device. Selected two agencies and worked cross-functionally with the regulatory team. For our global partner, I helped lead effort adjust for regional audiences (2nd largest pharm company in EU).

To ensure what we are building meets customer requirements to value and buy, I selected and managed multiple agencies from branding, features and app and website launches. Also, conducted VoC, focus groups and testing. Responsible for ensuring clinical features and marketing software requirements are met. Developed system to ensure voice of customer represented throughout PLC.

Colors can inspire, generate trust and change moods. Color styles also change with time. When selecting colors for a brand, I work along side talented designers, research the competition, current trends and of course, the most important part, ensure the customer loves the direction. I’ve created brand books, global brand books and rebranded products.