Content Case Studies
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Over 2000 Webinar Sign Ups in 28 hours
Early December 2019 a doctor reached out that she liked our product. After ensuring she was a good fit for our brand, I asked her if she would participate in a live Webinar on PCOS with me. She agreed. I put together an ad campaign to sign up. Results: 2100 people registered in 48 hours. I took the questions we didn’t have time to answer and did a follow up Webinar. We recorded both Webinars, cut them into parts to recycle on social, in blogs and email marketing.
Seeing that there was a deep need to learn more about PCOS, I wrote and eBook and along with my team, created a Health Challenge for our app customers that has over 3,500 sign ups and continues to grow.
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What a Successful Ebook Looks Like
After conducting target market interviews and getting a deep understanding on the struggles faced when trying to conceive, I wrote an Ebook titled, “How Not to Waste Another Month. Clinically Backed Ways to Get Pregnant Faster. “ Needless to say, the eBook as been a wild success. It has up to 300 organic downloads a month.
Once signed up for the Ebook, sign ups receive a nature drip campaign, which sends over 36% highly qualified leads to the website
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Grow using Blogs
7 years experience running a successful blog strategy. Current blogging efforts include a team of 3 writers and a designer. My role includes running the content calendar by assigning the topic, editing branding and lead capture strategy. Current efforts bring 1.9 Million users to the website.
Content Case Studies
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Over 2000 Webinar Sign Ups in 28 hours
Early December 2019 a doctor reached out that she liked our product. After ensuring she was a good fit for our brand, I asked her if she would participate in a live Webinar on PCOS with me. She agreed. I put together an ad campaign to sign up. Results: 2100 people registered in 48 hours. I took the questions we didn’t have time to answer and did a follow up Webinar. We recorded both Webinars, cut them into parts to recycle on social, in blogs and email marketing.
Seeing that there was a deep need to learn more about PCOS, I wrote and eBook and along with my team, created a Health Challenge for our app customers that has over 3,500 sign ups and continues to grow.
-
What a Successful Ebook Looks Like
After conducting target market interviews and getting a deep understanding on the struggles faced when trying to conceive, I wrote an Ebook titled, “How Not to Waste Another Month. Clinically Backed Ways to Get Pregnant Faster. “ Needless to say, the eBook as been a wild success. It has up to 300 organic downloads a month.
Once signed up for the Ebook, sign ups receive a nature drip campaign, which sends over 36% highly qualified leads to the website
-
Grow using Blogs
7 years experience running a successful blog strategy. Current blogging efforts include a team of 3 writers and a designer. My role includes running the content calendar by assigning the topic, editing branding and lead capture strategy. Current efforts bring 1.9 Million users to the website.
Found a KOL for PCOS and asked if she would be interested in a live interview. Fortunately she was, and I worked with my team on promoting the webinar. We had 2000 signups in 48 hours. The webinar was such a success, I scheduled a follow up webinar which had over 700 attendees and then recycled the content and created a PCOS Health Cycle Challenge. It was December, but pulled off writing an Ebook that my designer made beautiful. The Challenge continues to draw 100s in per month and new App downloads for Kindara.
This eBook is one of the most popular Ebooks I have written. It has over 3000 organic downloads and over 500 downloads per month. This Ebook functions as a top lead conversion effort. The title and concept was born from interviews with women struggling to conceive sharing that the education available is hard to find and inconsistent. I worked with a designer to create a modern, trustworthy, but welcoming look and feel to match the company brand.