Leadership
My leadership style is a blend of coaching and outcomes-driven execution. I adapt my approach based on what the team and business need, balancing inspiration and development with clear accountability for results.
Early in my career, I developed a coaching mindset through leading competitive swim teams, where I learned how to build motivation, and performance in individuals and teams. I later applied this at scale leading cross-functional research programs, including a multi-million-dollar NIH study, where alignment, clarity, and execution across stakeholders were critical to success.
Today, I bring those foundations into my work as a marketing executive, leading in-house teams, agencies, and contractors across complex SaaS, digital health, and enterprise environments.
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Individual Contributer
Over 5 years experience as the ‘marketing team’ to drive product marketing, create social channels, brand awareness, content and sales collateral.
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In-House Team
Built and managed a team from 1 person to 7 people, as well as responsible for agency hire and management and budget. Sample in-house team included Content Manager, Digital Marketer, Social & Operations, contract designer and 3 contract writers. Currently serving an interim marketing leader at GE Vernova.
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Agency Management
5 years experience hiring and managing agencies. Agencies I hired and managed include Branding & Design, PR, Influencer Marketing, UX/UI design, and Video.